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Target 3PL & Fulfillment Services – Marketplace Integrations

Target 3PL & Fulfillment Services - Marketplace Integrations

Target has embraced the growth of eCommerce by investing in its 3PL and fulfillment services. In March 2022, Target announced its plan to invest up to $5 billion to continue scaling its operations. The company will invest in its physical stores, digital experiences, fulfillment capabilities, and supply chain capacity that further differentiate its retail offering and drive continued growth. In addition to expanding its physical stores, Target is also planning a logistics overhaul for 2022. In addition to expanding its physical stores, Target is also planning a logistics overhaul for 2022. The company will be opening four additional distribution centers, 10 sortation centers, and about 30 new retail locations, with plans to renovate 200 existing stores with same-day online fulfillment, order pickup, and returns capabilities. Target’s digital business has nearly tripled in size over the past two years, driving $13 billion in digital growth in 2022. More than half of that growth comes from the company’s same-day fulfillment services, which include its curbside Drive-Up service, its Order Pickup service for in-store retrieval of eCommerce orders, and Shipt, the company’s home delivery option borne out of its acquisition of the company of the same name in 2017. Additionally, Target offers 3PL services through its third-party marketplace, Target+. The initiative is designed to expand the assortment on the company’s website from other sellers. However, unlike its competitors’ marketplaces, Target is taking a curated approach as to how sellers will be added to its program, saying that sellers will be “thoughtfully selected” for areas such as home, toys, electronics, and sporting goods. While any seller can apply to join Amazon or Walmart’s marketplace, Target+’s partners will be carefully selected and then invited into the program, aiming to keep products a higher quality.


Why Work With Speed Commerce for Your Online Fulfillment Needs

At Speed Commerce, we create winning customer experiences to help your eCommerce business grow and thrive. By removing our clients’ headaches and delivering customer-focused solutions, our clients can address what matters most, growing their businesses.


Speed Commerce is a single-source provider of omnichannel customer experience solutions and technology for eCommerce retailers and manufacturers. Designed around the customer’s needs, our solutions help brands streamline operations, leverage technology, and find greater efficiencies.


Speed Commerce is an end-to-end provider of scalable customer experience solutions. We grow our clients' businesses by providing solutions such as 24/7/365 eCommerce customer service, order fulfillment, and warehousing.


Our Mission is to fulfill the brand promise our clients make to their customers every day. What sets us apart from competitors is our people. Our team has decades of experience in eCommerce, fulfillment, and customer service. We know eCommerce!

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We Know Target

Speed Commerce has been acing fulfillment for Target orders since day one. We power up retailers and shop owners’ customer experience with flawless order fulfillment. Choose Speed Commerce to drive growth and excel in customer satisfaction!

No labor or capital expenditures

Strategically positioned warehouses across the U.S. for fast shipping and delivery

Scalable capacity to handle seasonal peaks and growth

Available for many popular eCommerce store integrations

Flexible warehouse footprint that grows with your brand

How Do Target Fulfillment Services Work?

Target fulfillment services involve a series of processes and activities aimed at efficiently processing customer orders, picking, and packing products, and delivering them to customers in a timely and accurate manner. These services are designed to provide a seamless and positive customer experience while optimizing the operational aspects of order fulfillment.


How Do Target Fulfillment Services Work?

Order Processing

Customers place orders through various channels, such as online stores, mobile apps, or in-person at retail locations. The order information is captured and transferred to the fulfillment center for processing. This information includes product details, quantities, shipping addresses, and any special instructions.

Inventory Management

Stores & fulfillment centers maintain an up-to-date inventory of products available for sale. Inventory levels are monitored, and real-time updates are made as products are received, sold, or returned. This ensures that accurate product quantities are available for fulfillment.

Picking and Packing

Once an order is received, fulfillment center staff or automated systems pick the products from the inventory shelves based on the order details. Products are then packed securely, often using packaging materials that protect them during transit while minimizing waste.

Shipping and Logistics

After packing, the order is prepared for shipping. Shipping labels are generated, and the package is handed over to the chosen shipping carrier or courier for delivery. Fulfillment centers may work with multiple carriers to offer different shipping options to customers, including standard, expedited, or international shipping.

Tracking and Communication

Customers receive order confirmation emails with tracking information once their packages are shipped. This allows customers to monitor the status and progress of their orders. Communication with customers at various stages of the process helps manage expectations and address any concerns.

Returns and Customer Service

If customers need to return products or have questions about their orders, customer service teams handle these inquiries. Fulfillment centers often have processes in place to manage returns and exchanges, ensuring a smooth experience for customers.

Technology Integration

Modern Target fulfillment services often leverage advanced technologies such as warehouse management systems (WMS), inventory management software, order management systems (OMS), and automation solutions. These technologies help streamline processes, improve accuracy, and enhance overall operational efficiency.

Scalability and Flexibility

Fulfillment services should be designed to handle fluctuating order volumes, especially during peak seasons or promotions. Fulfillment centers may employ strategies like workforce scaling, temporary storage solutions, and optimized workflow processes to manage increased demand effectively.

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What is a 3PL and What Do They Do for Online Businesses​

A 3PL, or Third-Party Logistics provider, is a company that offers logistics and supply chain services to businesses. These providers specialize in handling various aspects of the supply chain process, including warehousing, order fulfillment, shipping, and distribution. For online businesses, 3PLs play a key role in streamlining operations and ensuring efficient delivery of products to customers.


Differences between Target Fulfillment Services and 3PL Services

Target Plus

Target Corporation does have a program called Target Plus which is a curated selection of products from third-party sellers on Target.com, designed to complement their current assortment. While Target Plus is currently an invite-only marketplace, they are continually looking for new options to bring to their guests through direct brand and authorized reseller partnerships.

Curated Marketplace

Target Plus operates as an invite-only platform, allowing only select third-party sellers to offer their products on Target.com. This exclusivity ensures that the merchandise aligns with Target's high standards, ensuring a consistent shopping experience for customers.

Enhanced Product Visibility

By joining Target Plus, sellers can tap into the substantial traffic of Target.com. Products on this platform often receive prime digital real estate, offering sellers a distinct edge in capturing the attention of potential buyers.

Direct Customer Interaction

One of the unique features of Target Plus is that it allows sellers to directly manage customer service inquiries. This direct communication channel fosters a personalized shopping experience, enabling sellers to address concerns promptly and build their brand reputation.

Streamlined Operations

With Target Plus, sellers benefit from a unified dashboard that simplifies listing management, order tracking, and performance analytics. This integration offers a streamlined approach to managing business operations, ensuring efficiency and scalability on the platform.

Third-Party Logistics (3PL) Services

Unlike a one-size-fits-all approach, 3PL providers offer tailored logistics and warehousing solutions that cater to specific business needs. This flexibility allows businesses to optimize their supply chain operations based on individual requirements.

Customized Solutions

3PL services are designed to support multiple sales channels, from eCommerce platforms to brick-and-mortar stores. This omnichannel approach ensures a consistent and efficient distribution process, irrespective of where a sale originates.

Multiple Sales Channels Support

With extensive networks and warehousing facilities, 3PL providers can facilitate both domestic and international shipping. This enables businesses to scale their operations and reach global markets without significant infrastructural investments.

Scalability and Global Reach

One of the distinct advantages of partnering with a 3PL provider is dedicated account management. Businesses benefit from personalized attention, regular updates, and expert insights to optimize their logistics processes.

Dedicated Account Management

Note that Target’s fulfillment services are not the same as 3PLs because Target’s fulfillment services are not outsourced. They are part of Target’s own supply chain operations.

In summary, Target Plus offers a specialized and curated platform for sellers, ensuring enhanced product visibility and a consistent, quality-driven shopping experience. Its streamlined operations and direct customer interaction capabilities set it apart as a unique marketplace within the eCommerce landscape.

How to Select a Fulfillment Partner For Your Target Orders

Selecting the right fulfillment partner for your Target orders is a crucial decision that can significantly impact your business's success. Here's a step-by-step guide to help you choose the best fulfillment partner for your Target-based orders:

Define Your Requirements

Start by clearly defining your business's fulfillment requirements. Consider factors such as order volume, types of products, geographic reach, shipping preferences, and any unique needs specific to your Target-based store.

Research Potential Partners

Research and compile a list of potential fulfillment partners. Look for providers that have experience working with businesses similar to yours and offer services tailored to your industry and order profile.

Evaluate Services Offered

Review the range of services each fulfillment partner offers. Consider services like order processing, inventory management, picking and packing, shipping options, returns processing, and technology integration. Ensure that their offerings align with your requirements.

Technology and Integration

Evaluate the technology and systems the fulfillment partner uses. Integration with your eCommerce platform or order management system is essential for seamless data exchange. Make sure their technology can integrate with your existing systems.


Consider your business's growth potential. Choose a fulfillment partner that can scale their operations to accommodate increased order volumes during peak seasons or periods of growth.

Geographic Coverage

If you plan to serve customers in different regions or countries, consider the fulfillment partner's geographic coverage. They should have distribution centers strategically located to efficiently reach your Target audience.

Experience and Reputation

Research the fulfillment partner's track record and reputation. Read reviews, seek references from their existing clients, and inquire about their experience in handling Target-based orders specifically.

Choosing a fulfillment partner is a strategic decision that requires careful consideration of your business needs, capabilities, and long-term goals. By following these steps and conducting thorough research, you can find a partner that aligns with your Target-based store's requirements and contributes to your overall success.

Target-Specific Challenges That Speed Commerce Can Solve

A 3PL (third-party logistics) provider can address several challenges that are specific to Target-based businesses, helping them optimize their operations and improve customer satisfaction. Here are some Target-specific challenges that a 3PL can help solve:

Inventory Management

Maintaining optimal inventory levels can be challenging. A 3PL can provide real-time inventory tracking and management, ensuring that you have the right products in stock to fulfill customer orders while avoiding overstocking or stockouts.

Scalability Challenges

As your Target-based business grows, so do the demands on your logistics and fulfillment operations. A 3PL is inherently designed to scale with your needs, from increasing warehouse space to managing more complex distribution networks, ensuring you're always equipped to meet demand without unnecessary capital expenditure.

Reduced Risk

External disruptions, such as weather events or supply chain interruptions, can impact your ability to fulfill orders. A 3PL can have contingency plans in place to mitigate these risks and ensure business continuity.

Regulatory Compliance

Navigating the intricate web of regulations, especially if you're considering shipping products across state or international borders, can be daunting. A seasoned 3PL ensures that all logistical and shipping processes are compliant with local, national, and international regulations, taking the burden off your shoulders and minimizing the risk of potential legal hiccups.

Shipping and Delivery Optimization

Determining the best shipping options and carriers for different regions can be complex. A 3PL can leverage its expertise to select the most cost-effective and efficient shipping methods, leading to timely and reliable deliveries.

Seasonal Demand

During holiday seasons or special promotions, order volumes can spike significantly. A 3PL is equipped to handle these spikes, ensuring that your Target-based business can fulfill orders promptly and maintain high customer satisfaction levels.

Returns Management

Handling returns efficiently is essential for maintaining customer satisfaction. A 3PL can manage the entire returns process, including inspections, restocking, and processing refunds or exchanges.

Technology Integration

Integrating your eCommerce platform or order management system with your fulfillment processes can be technically demanding. A 3PL often has established technology solutions that can seamlessly integrate with your systems, reducing integration challenges.

Focus on Core Competencies

As a Target-based business, your core competency is likely in product development, marketing, and customer engagement. Outsourcing logistics and fulfillment to a 3PL allows you to focus on what you do best while leaving the logistics expertise to the professionals.

Continuous Improvement

A 3PL often brings industry best practices and insights to the table. They can analyze data and performance metrics to identify areas for improvement in your fulfillment processes, leading to enhanced efficiency and customer satisfaction.

Quality Control

Accuracy in order fulfillment is critical to customer satisfaction. A 3PL can implement quality control processes and technology to ensure that the right products are picked, packed, and shipped accurately.

Cost Efficiency

In summary, shipping costs and overhead expenses can impact your bottom line. A 3PL can help you optimize your supply chain, negotiate better shipping rates, and reduce operational costs through economies of scale.

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Is it Worth it To Work with a 3PL for Target-based Stores?

Working with a third-party logistics (3PL) provider for Target-based stores can offer several benefits, but the decision ultimately depends on your specific business needs, goals, and circumstances. Here are some factors to consider when evaluating whether it's worth partnering with a 3PL for your Target-based store:


If your Target-based store experiences fluctuations in order volume due to seasonal demand, promotions, or market trends, a 3PL can provide the flexibility to scale your operations up or down as needed. 3PLs often have the infrastructure and expertise to handle variable order volumes effectively.

Focus on Core Business

By outsourcing logistics and fulfillment to a 3PL, you can focus more on your core business activities, such as product development, marketing, and customer engagement. This can lead to increased efficiency and growth opportunities.

Expertise and Resources

3PL providers specialize in logistics and supply chain management. They bring expertise, technology, and best practices to optimize your fulfillment processes, which can result in improved accuracy, reduced shipping times, and better overall customer satisfaction.

Cost Efficiency

While there are costs associated with partnering with a 3PL, outsourcing can often be more cost-effective than managing in-house logistics operations. 3PLs can help you avoid expenses related to warehousing, staff, technology, and transportation infrastructure.

Technology and Innovation

Many 3PLs leverage advanced technologies like warehouse management systems (WMS), order tracking, and inventory management software. These technologies can enhance your fulfillment processes, leading to faster order processing and better visibility for you and your customers.

Reduced Risk

3PLs are equipped to handle potential challenges and disruptions that can occur in logistics, such as inventory management errors, shipping delays, and unexpected events. By partnering with a 3PL, you can mitigate these risks.

Customer Experience

Efficient and accurate order fulfillment contributes to a positive customer experience. By leveraging a 3PL's capabilities, you can ensure that orders are processed and delivered on time, leading to happier customers.


While there are clear benefits to working with a 3PL, it's essential to consider some potential challenges and factors before making a decision


While outsourcing can save costs in certain areas, there will be fees associated with 3PL services. It's important to carefully assess the cost structure and compare it to potential savings and benefits.


Outsourcing logistics means giving up some control over the fulfillment process. Communication and collaboration with your 3PL partner are crucial to maintain transparency and alignment.

Partnership Selection

Choosing the right 3PL partner is vital. Research potential providers, check their track record, and ensure they can meet your specific needs.


Integrating your systems with those of the 3PL might require some initial effort. Ensure that their technology can seamlessly integrate with your existing platforms.

Data Security

Sharing customer data and order information with a 3PL requires secure systems and data protection measures to maintain customer trust.

Geographical Reach

Depending on where your Target-based store's customers are located, it's vital to select a 3PL with the necessary network of fulfillment centers. Ensure that the 3PL can meet your shipping needs, whether it's local, national, or international distribution, to maintain consistent delivery times and service.

Sustainability Practices

Increasingly, customers value businesses that prioritize sustainability. Check if the 3PL has green initiatives, such as eco-friendly packaging options or energy-efficient operations, to align with your brand values and appeal to environmentally conscious customers.

In conclusion, working with a 3PL for Target-based stores can be worth it if you're looking to optimize your supply chain, improve customer satisfaction, and focus on your core business activities. Assess your business requirements, conduct a cost-benefit analysis, and carefully evaluate potential 3PL partners to make an informed decision.

What If Your Target Business is very small, very large, or has some other specific requirements?

The choice of a Third-Party Logistics (3PL) provider for your Target business should align with your specific business size, requirements, and circumstances. Here's how to adapt your selection criteria based on the size and specific needs of your Etsy business:

Very Small Target Businesses

Cost-Effective Solutions

Small Target businesses often have limited budgets. Look for 3PL providers that offer competitive pricing, particularly for smaller order volumes. Some 3PLs cater specifically to small and emerging Target businesses.


Even if your Target business is small now, consider a 3PL that can accommodate future growth. You don't want to outgrow your provider too quickly.

Flexible Contracts

Opt for 3PLs that offer flexibility in contract terms. Month-to-month agreements or low-commitment contracts can be suitable for small businesses that may need to adjust their arrangements frequently.

Minimal Volume Requirements

Ensure that the 3PL doesn't impose high minimum order or storage volume requirements, as this can be burdensome for small businesses.

Very Large Target Businesses


Prioritize 3PLs that can seamlessly scale to meet the demands of a large and growing business. They should have the capacity and infrastructure to handle high order volumes.

Specialized Services

Large Target businesses often have complex supply chain needs. Look for 3PLs with specialized services, such as customized packaging, kitting, or value-added services.

Global Reach

If your Target business operates internationally, select a 3PL with a global network of distribution centers and expertise in international shipping and customs regulations.

Advanced Technology

Large Target businesses may require advanced technology solutions, such as sophisticated inventory management systems and robust reporting and analytics capabilities.

Specific Requirements

Niche Expertise

If your Target business operates in a niche industry (e.g., perishable goods, hazardous materials, or high-value items), choose a 3PL with expertise in handling your specific product type.

Regulatory Compliance

If your industry is heavily regulated, ensure that the 3PL has experience in compliance with relevant regulations and can provide documentation and reporting to meet these requirements.

Sustainability Initiatives

If sustainability is a priority, look for 3PLs that offer eco-friendly packaging options, carbon footprint reduction strategies, and other sustainability initiatives.

Geographic Reach

If your Target business requires distribution in specific regions or markets, choose a 3PL with strategically located distribution centers to optimize shipping and reduce transit times.

Short-Term Projects

For Target businesses with short-term or project-specific needs (e.g., a seasonal spike in demand), consider 3PLs that offer on-demand or short-term warehousing and fulfillment services.

Returns Handling

If your products have a high return rate, choose a 3PL with a streamlined returns process to minimize costs and impact on inventory management.

Target Integration for Businesses

Choosing a fulfillment partner is a strategic decision that requires careful consideration of your business needs, capabilities, and long-term goals. By following these steps and conducting thorough research, you can find a partner that aligns with your Target-based store's requirements and contributes to your overall success.


Frequently Asked Questions About 3PL for Target Orders

Q: How do 3PLs integrate and fulfill Target orders?

A: 3PLs deploy tailored software tools and API connections to seamlessly interface with Target's vendor platform. Once integrated, orders placed on Target are automatically relayed to the 3PL, initiating the entire fulfillment cycle from item selection to dispatch.

Q: How do 3PLs manage product inventory for Target orders?

A: 3PLs utilize sophisticated inventory management systems to store and monitor products intended for Target orders. These platforms provide real-time inventory visibility, mitigate the occurrence of stockouts, and facilitate efficient restocking processes, ensuring merchandise is always on hand for dispatch when a Target order arises.

Q: How do 3PLs pick, pack, and ship Target orders?

A: Upon acquiring an order alert from Target, 3PLs employ streamlined picking methods to source the desired item from storage. The item is then packed in accordance with Target's packaging guidelines and routed via the most effective shipping channels to assure timely delivery to the recipient.

Q: How do 3PLs help save brands on freight costs for Target orders?

A: By capitalizing on their extensive agreements with freight carriers, 3PLs can secure and offer brands preferential shipping rates. Furthermore, through meticulous adjustments of package metrics, weight considerations, and the selection of strategic shipping routes, 3PLs further optimize and reduce shipping costs associated with Target orders.

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