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Speed Commerce –
Commerce Glossary

A repository of Commerce acronyms, jargon, terms, and useful concepts for brands striving to optimize their ecommerce logistics operations.

Commerce Terms

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  • 301 Redirect

  • 401K

  • 404 Error

    • A

  • A/B Testing

  • Accounting (ACCG)

  • Accounts Payable (AP)

  • Accounts Receivable (AR)

  • Affiliate Marketing

  • Alt-Text

  • Amazon Bestseller Ranking (BSR)

  • Amazon Pay-Per-Click (PPC)

  • Amazon Search Engine Optimization

  • Amazon Standard Identification Number (ASIN)

  • Anchor Text

  • Asset Classes

  • Assets

  • Average Order Value (AOV)

  • Average Transaction Value (ATV)

    • B

  • Backlink

  • Balance Sheet (BS)

  • Behavioral Targeting

  • Bonds and Coupons (B&C)

  • Bounce Rate

  • Brand Awareness

  • Brand Loyalty

  • Brand Personality

  • Brand Recognition

  • Branded Resources

  • Breadcrumbs

  • Bundling

  • Business-to-Business (B2B)

  • Business-to-Consumer (B2C)

  • Buy Box

  • Buy Now, Pay Later (BNPL)

  • Buy Online, Pick up In-Store (BOPIS)

  • Buyer Persona

    • C

  • Call to Action (CTA)

  • Canonical Tag

  • Capital (CAP)

  • Cart Abandonment

  • Cascading Style Sheets (CSS)

  • Cash Flow (CF)

  • Certified Public Accountant (CPA)

  • Chatbot

  • Churn Rate

  • Click-Through-Rate (CTR)

  • Click-To-Open-Rate (CTOR)

  • Cohort

  • Consumer Journey Tracking

  • Consumer Behavior

  • Content Management System

  • Conversational & Brand Building Content

  • Conversion

  • Conversion Funnel

  • Conversion Rate

  • Conversion Rate Optimization (CRO)

  • Cookie

  • Cost Per Acquisition (CPA)

  • Cost Per Click (CPC)

  • Cost Per Thousand Impressions (CPM)

  • Cost of Goods Sold (COGS)

  • Credit (CR)

  • Cross-Selling

  • Cross-Shopping

  • Customer Acquisition Cost (CAC)

  • Customer Lifetime Value (CLV)

  • Customer Loyalty

  • Cyber Monday

    • D

  • Debit (DR)

  • Direct-to-Consumer (D2C/DTC)

  • Diversification

  • Drip Marketing

  • Dropshipping

  • Dynamic Content

  • Dynamic Retargeting

    • E

  • eCommerce

  • Email Automation/Autoresponder

  • Engagement Rate

  • Enrolled Agent (EA)

  • Equity and Owner's Equity (OE)

  • Evergreen Content

  • Expenses

    • F

  • Favicon

  • Frequent Buyer Programs

  • Friction

  • Fulfillment

  • Fulfilled by Amazon (FBA)

  • Fulfillment by Merchant (FBM)

    • G

  • General Ledger (GL)

  • Generally Accepted Accounting Principles (GAAP)

  • Geo-Targeting

    • H

  • Hashtag

  • Hypertext Markup Language (HTML)

    • I

  • Impression

  • Individual Retirement Account (IRA)

  • Insolvency

    • J

  • Javascript

    • K

  • Key Performance Indicator (KPI)

  • Keyword

  • Keyword Stuffing

    • L

  • Landing Page

  • Lead

  • Liabilities

  • Lightning Deals

  • Limited Liability Company (LLC)

  • Long-Tail Keywords

    • M

  • m-Commerce or mCommerce (Mobile Commerce)

  • Marketing Funnel

  • Marketplaces (online)

  • Meta Description

  • Meta Tags

  • Multichannel eCommerce

    • N

  • Net Income (NI)

    • O

  • Omni-Channel

  • Onsite Search Optimization

  • Open Rate

    • P

  • Page Speed

  • Paid Search

  • Payment Gateway

  • Point-of-Purchase (POP)

  • Point-of-Sale (POS)

  • Present Value (PV)

  • Prime Day

  • Private Label

  • Product Listing Optimization

  • Profit and Loss Statement (P&L)

  • Promotional Content

    • Q

  • Quality Score

    • R

  • Rankings

  • Reach

  • Really Simple Syndication (RSS)

  • Remarketing

  • Responsive Design

  • Retention Rate

  • Return on Ad Spend (ROA)

  • Return on Investment (ROI)

    • S

  • Sales Funnel

  • Schema Markup

  • Search Engine Results Page (SERP)

  • Search Intent

  • Search Term

  • Seller Central

  • Share of Voice (SOV)

  • Sitemap

  • Sponsored Brands

  • Stock-Keeping Unit (SKU)

  • Subchapter S Corporation (S-CORP)

  • Subscribe & Save

    • T

  • Third-Party (3P)

  • Trial Balance

    • U

  • Universal Product Code (UPC)

  • Upselling

  • User Experience (UX)

  • User Interface (UI)

  • User-Generated Content

    • V

  • Vendor Central

  • Virtual Product Bundling (VPB)

  • Visual Hierarchy

    • Important Links

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