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What Are Sponsored Brands?

Commerce Glossary > Sponsored Brands

Sponsored Brands Definition | TLDR

Sponsored Brands is an advertising format offered by e-commerce platforms such as Amazon, where brands can create customized ads featuring their logo, headline, and a selection of products, displayed prominently in search results and product detail pages to increase visibility and brand awareness.

Sponsored Brands Meaning

Sponsored Brands is a type of advertising format offered by Amazon that allows brands to promote their products and increase visibility within the Amazon marketplace. Formerly known as Headline Search Ads, Sponsored Brands appear in prominent locations on Amazon's search results pages and are designed to drive traffic to a brand's product listings or Amazon Store. These ads typically feature a brand logo, a custom headline, and a selection of product images or offerings, providing advertisers with an opportunity to showcase their brand identity and product portfolio to potential customers.

What Are the Available Ad Types Under Sponsored Brands?

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Sponsored Brands is a type of advertising format offered by Amazon that allows brands to promote their products and increase visibility within the Amazon marketplace. Formerly known as Headline Search Ads, Sponsored Brands appear in prominent locations on Amazon's search results pages and are designed to drive traffic to a brand's product listings or Amazon Store. These ads typically feature a brand logo, a custom headline, and a selection of product images or offerings, providing advertisers with an opportunity to showcase their brand identity and product portfolio to potential customers.

Sponsored Brands ads are available to brands enrolled in the Amazon Brand Registry or vendors selling products directly to Amazon. Advertisers can create and manage Sponsored Brands campaigns through Amazon's self-service advertising platform, known as Amazon Advertising. With Sponsored Brands, brands can effectively reach and engage shoppers on Amazon's platform, drive traffic to their product listings or Amazon Store, and ultimately grow their sales and brand presence within the highly competitive e-commerce landscape.

FAQs

Yes. Sponsored Brands ads can showcase multiple products from a brand's catalog within a single advertisement. These Product Collection Ads enable advertisers to highlight a variety of offerings and encourage shoppers to explore their brand's product range, enhancing brand visibility and driving sales.

No. Sponsored Brands ads are available to brands of all sizes, and advertisers can set their own budgets and bid amounts for campaigns. While larger brands may have more resources to allocate to advertising, Sponsored Brands provides flexible options that allow brands of any size to promote their products and reach their target audience effectively.

Yes. Amazon provides detailed reporting and analytics tools to track the performance of Sponsored Brands campaigns. Advertisers can monitor key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS) to measure the effectiveness of their campaigns and optimize their advertising strategies accordingly.

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