fbpx

Speed Commerce

What Is Friction?

Commerce Glossary > Friction

Friction Definition | TLDR

Friction refers to any obstacles, hurdles, or points of resistance encountered by users during their interaction with a product, service, or process, which may impede their progress, reduce satisfaction, or increase abandonment rates.

Friction Meaning

In a business or marketing context, friction refers to any obstacles, barriers, or points of resistance that impede or slow down the customer's journey towards completing a desired action, such as making a purchase, signing up for a service, or subscribing to a newsletter. Friction can manifest in various forms, including complicated checkout processes, lengthy forms, unclear navigation, slow website loading times, or excessive steps required to complete a transaction.

What Is Good Friction in Marketing?

Let's Get Started!

A fulfillment expert will get back to you within 1-2 business days.

What We Do

Our Solutions

Speed Commerce is a leader in eCommerce services for retailers and manufacturers. We provide outsourced services for our clients. To learn more, watch this short video. 

In a business or marketing context, friction refers to any obstacles, barriers, or points of resistance that impede or slow down the customer's journey towards completing a desired action, such as making a purchase, signing up for a service, or subscribing to a newsletter. Friction can manifest in various forms, including complicated checkout processes, lengthy forms, unclear navigation, slow website loading times, or excessive steps required to complete a transaction.

Frictionless experiences have become increasingly important in the digital age, where consumers have high expectations for seamless interactions across all touchpoints. Companies that prioritize reducing friction in their customer journey gain a competitive edge by providing a smooth, efficient, and hassle-free experience that encourages repeat business and fosters brand loyalty.

FAQs

No. While friction can be intentionally incorporated into marketing strategies to achieve specific goals, such as qualifying leads or creating a sense of urgency, it can also arise unintentionally due to factors like poor website design, confusing navigation, or technical issues. Identifying and addressing unintended friction points is crucial for optimizing the customer experience.

Not necessarily. While reducing friction is generally desirable to improve the customer experience and drive conversions, there are instances where introducing friction can be beneficial, such as in qualifying leads, creating a sense of urgency, or adding value through additional information or opportunities.

Not always. While friction can sometimes slow down or impede customer engagement, it can also lead to more meaningful interactions, increased perceived value, and higher levels of trust when strategically applied to guide customers towards informed decisions and foster deeper relationships with the brand.

Get Started Today!

REQUEST A QUOTE

Once your request is submitted, a fulfillment expert will get back to you within 1-2 business days.