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What Is Alt-Text?

Commerce Glossary > Alt-Text

Alt-Text Definition | TLDR

Alt-text is descriptive text added to an image's HTML code that provides a textual alternative for visually impaired users or when the image fails to load.

Alt-Text Meaning

Alt-text, short for alternative text, refers to descriptive text that is added to an HTML element, typically an image, to provide context and meaning for users who are unable to view the image. Alt-text serves as a textual alternative to visual content, making web content more accessible to individuals with visual impairments or those who use screen readers to navigate websites. It is essential for ensuring that all users, regardless of their abilities, can access and understand the information presented on a webpage.

Why is Alt-Text important in web accessibility?

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Alt-text, short for alternative text, refers to descriptive text that is added to an HTML element, typically an image, to provide context and meaning for users who are unable to view the image. Alt-text serves as a textual alternative to visual content, making web content more accessible to individuals with visual impairments or those who use screen readers to navigate websites. It is essential for ensuring that all users, regardless of their abilities, can access and understand the information presented on a webpage.

In addition to enhancing accessibility, alt-text also plays a crucial role in search engine optimization (SEO) by providing search engines with textual information about the images on a webpage. Search engines use this information to index and rank images in search results, which can improve the visibility and discoverability of web content. Therefore, incorporating descriptive and relevant alt-text for images can not only improve accessibility but also contribute to the overall visibility and usability of a website for all users.

FAQs

Yes, Alt-Text, also known as alternative text, can significantly enhance website accessibility. It provides descriptive text for images, allowing individuals with visual impairments to understand and navigate web content more effectively. Screen readers, which are assistive technologies used by people with disabilities, rely on Alt-Text to interpret images and convey their meaning audibly.

Yes, Alt-Text can improve search engine optimization (SEO) by providing search engines with valuable information about the content and context of images on a webpage. Search engines like Google use Alt-Text to index and rank images, which can help improve the visibility of web pages in search results. Including relevant and descriptive Alt-Text for images can therefore contribute to better search engine rankings and increased organic traffic to a website.

Yes, Alt-Text should be both concise and descriptive to effectively convey the content and purpose of an image to users who cannot see it. Ideally, Alt-Text should be succinct yet informative, providing enough detail for individuals with visual impairments to understand the image's significance without overwhelming them with unnecessary information. By striking the right balance between conciseness and descriptiveness, Alt-Text ensures that web content remains accessible and inclusive to all users, regardless of their abilities or disabilities.

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