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What Is Remarketing?

Commerce Glossary > Remarketing

Remarketing Definition | TLDR

Remarketing, also known as retargeting, is a digital advertising strategy that involves displaying targeted advertisements to users who have previously visited a website or interacted with a brand, aimed at re-engaging them and encouraging return visits or conversions.

Remarketing Meaning

Remarketing, also known as retargeting, is a digital marketing strategy aimed at re-engaging users who have previously interacted with a website, mobile app, or online content but have not completed a desired action, such as making a purchase or filling out a form. Remarketing involves targeting these past visitors with tailored ads as they browse other websites or use online platforms, reminding them of the products or services they showed interest in and encouraging them to return and complete the desired action.

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Remarketing, also known as retargeting, is a digital marketing strategy aimed at re-engaging users who have previously interacted with a website, mobile app, or online content but have not completed a desired action, such as making a purchase or filling out a form. Remarketing involves targeting these past visitors with tailored ads as they browse other websites or use online platforms, reminding them of the products or services they showed interest in and encouraging them to return and complete the desired action.

Remarketing campaigns typically involve using cookies or tracking pixels to identify users who have previously visited a website or engaged with specific content. Once identified, these users can be segmented based on their behavior or interests, allowing marketers to deliver highly relevant and personalized ads tailored to each user segment. Remarketing ads can be displayed across various channels and platforms, including display networks, social media platforms, search engines, and email, ensuring that brands stay top-of-mind and effectively engage with their target audience throughout the customer journey.

FAQs

Yes, remarketing is widely considered to be an effective digital marketing strategy for increasing conversion rates and driving customer engagement. By targeting users who have already shown interest in a brand or its offerings, remarketing campaigns leverage personalized ads to re-engage past visitors and encourage them to complete desired actions, such as making a purchase or signing up for a service. Remarketing allows advertisers to deliver highly relevant and tailored messages to users based on their past behavior and interests, increasing the likelihood of conversion.

One downside of remarketing is the potential for overexposure or ad fatigue among users who repeatedly see the same ads across different websites and platforms. While remarketing aims to re-engage past visitors and encourage them to complete desired actions, such as making a purchase, excessive ad frequency or poorly targeted ads can lead to user annoyance or frustration. In addition, some users may perceive remarketing ads as intrusive or invasive, especially if they feel their online behavior is being tracked and used for advertising purposes without their consent. To mitigate these drawbacks, advertisers must carefully manage ad frequency, optimize ad targeting and messaging, and respect user privacy preferences to ensure a positive user experience and maximize the effectiveness of remarketing campaigns.

The frequency at which you conduct remarketing campaigns depends on various factors, including your marketing objectives, target audience behavior, and budget constraints. It's essential to strike a balance between maintaining top-of-mind awareness among past visitors and avoiding overexposure or ad fatigue. Generally, remarketing campaigns can be conducted continuously to ensure ongoing engagement with past visitors. However, it's crucial to monitor ad frequency and user response closely to prevent saturation and optimize campaign performance.

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