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What Is a Landing Page? | Speed Commerce

What Is a Landing Page?

3PL Glossary > Landing Page

What Is a Landing Page?

A landing page is a standalone web page specifically designed to capture the attention of visitors and prompt them to take a particular action, such as making a purchase, filling out a form, or subscribing to a service. Unlike other web pages on a site, a landing page is created with a focused objective in mind and is not part of the website's regular navigation. It serves as an entry point where visitors "land" after clicking on a link from an advertisement, search engine result, or marketing campaign.

What Is the Difference Between a Landing Page and a Homepage?

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The primary goal of a landing page is to convert visitors into leads or customers by guiding them toward a specific call-to-action (CTA). To achieve this, landing pages are often optimized for simplicity, clarity, and relevance. They typically feature persuasive and concise content, compelling visuals, and a clear and prominent CTA. Elements such as forms, buttons, and contact information are strategically placed to facilitate the desired user interaction.

Landing pages are widely used in digital marketing campaigns, allowing businesses to create targeted experiences for different audience segments. They provide a focused environment where marketers can track and measure the success of their campaigns by analyzing conversion rates and other key performance indicators. Additionally, landing pages play a vital role in enhancing the overall user experience and ensuring that visitors find relevant information quickly and are guided toward taking the desired action.


It depends, but often they have a distinct design. While some branding elements may be consistent, landing pages often have a distinct design tailored to the specific campaign or goal. This design optimization aims to enhance the visual appeal and user experience, aligning with the targeted conversion objective.

While it's technically possible to include multiple CTAs on a landing page, it's generally more effective to have a single, clear CTA. This avoids confusion and helps maintain a streamlined user experience, increasing the likelihood of conversion.

No. Landing pages are typically standalone pages created for specific marketing campaigns or objectives. They are designed to be separate from a website's regular navigation, ensuring a focused user experience without the distractions of other site content.

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