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Amazon 3PL & Fulfillment Services – Marketplace Integrations

Amazon 3PL & Fulfillment Services - Marketplace Integrations

Amazon offers various fulfillment services to help sellers manage their inventory and shipping processes more efficiently. These services are designed to simplify the logistics and order fulfillment for sellers on Amazon's platform only. It's important to note that Amazon's services and features can change over time. For the most up-to-date information on Amazon's 3PL and fulfillment services, as well as the specific integrations available, I recommend visiting Amazon Seller Central and reviewing the latest documentation and resources provided by Amazon. Additionally, you might want to reach out to Amazon's seller support or consult with professionals who specialize in eCommerce and Amazon marketplace management. In this guide you will learn what Amazon Fulfillment Services are, how they work and when is it best to use their services, do it yourself or outsource to a 3PL.


Why Work With Speed Commerce for Your Online Fulfillment Needs

At Speed Commerce, we create winning customer experiences to help your eCommerce business grow and thrive. By removing our clients’ headaches and delivering customer-focused solutions, our clients can address what matters most, growing their businesses.


Speed Commerce is a single-source provider of omnichannel customer experience solutions and technology for eCommerce retailers and manufacturers. Designed around the customer’s needs, our solutions help brands streamline operations, leverage technology, and find greater efficiencies.


Speed Commerce is an end-to-end provider of scalable customer experience solutions. We grow our clients' businesses by providing solutions such as 24/7/365 eCommerce customer service, order fulfillment, and warehousing.


Our Mission is to fulfill the brand promise our clients make to their customers every day. What sets us apart from competitors is our people. Our team has decades of experience in eCommerce, fulfillment, and customer service. We know eCommerce!

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We Know Amazon

Speed Commerce has been acing fulfillment for Amazon orders since day one. We power up retailers and shop owners’ customer experience with flawless order fulfillment. Choose Speed Commerce to drive growth and excel in customer satisfaction!

No labor or capital expenditures

Strategically positioned warehouses across the U.S. for fast shipping and delivery

Scalable capacity to handle seasonal peaks and growth

Available for many popular eCommerce store integrations

Flexible warehouse footprint that grows with your brand

How Do Amazon Fulfillment Services Work?

Amazon Fulfillment Services, specifically Fulfillment by Amazon (FBA), work by leveraging Amazon's extensive network of fulfillment centers to handle various aspects of the order fulfillment process on behalf of sellers.


How Do Amazon Fulfillment Services Work?

Inventory Storage

Sellers send their products to Amazon's designated fulfillment centers. Before sending the products, sellers need to ensure they meet Amazon's packaging and labeling requirements to ensure efficient processing within Amazon's facilities.

Product Listings

Sellers list their products on Amazon's marketplace, just like any other seller. These listings indicate that the products are eligible for Amazon's fulfillment services (FBA).

Order Placement

When a customer places an order for an FBA product, Amazon's system processes the order and notifies the fulfillment center closest to the customer's location. Amazon employees in the fulfillment center pick the ordered items from the shelves where they are stored.

Inventory Management

Amazon stores the products in its fulfillment centers. The inventory is managed within Amazon's system, and sellers can monitor their stock levels through their seller account on Amazon Seller Central.

Order Processing

The items are then packed into boxes, and any necessary packing materials, such as bubble wrap or packing paper, are added. Amazon handles the shipping process, selecting the appropriate shipping method based on the customer's location and the shipping options available.

Seller's Fees

Amazon charges sellers fees for using its fulfillment services, which cover storage, order processing, and shipping. These fees vary based on factors such as product size, weight, and storage duration. Sellers are also responsible for covering inbound shipping costs when sending products to Amazon's fulfillment centers.

Shipping and Tracking

The package is shipped to the customer's address. Amazon provides tracking information so that customers can monitor the delivery progress.


Amazon's customer service team handles any customer inquiries, returns, or issues related to the order. This includes handling returns and refunds if necessary.

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What is a 3PL and What Do They Do for Online Businesses​

A 3PL, or Third-Party Logistics provider, is a company that offers logistics and supply chain services to businesses. These providers specialize in handling various aspects of the supply chain process, including warehousing, order fulfillment, shipping, and distribution. For online businesses, 3PLs play a key role in streamlining operations and ensuring efficient delivery of products to customers.


Differences between Amazon Fulfillment Services and 3PL Services

Amazon Fulfillment Services

In today's dynamic eCommerce landscape, understanding the nuances of logistics is crucial for businesses aiming for scalability and efficiency. While both Amazon fulfillment services and 3PLs offer robust distribution solutions, they cater to different operational needs and offer unique advantages. Here is a comprehensive comparison to discern which service aligns best with your business goals.

Integrated Ecosystem

Amazon fulfillment services operates within the expansive Amazon ecosystem, allowing sellers to seamlessly list, store, and dispatch their products to Amazon customers. This integration ensures a streamlined process from listing to delivery.

Fulfillment by Amazon (FBA)

By utilizing FBA, sellers can store their products in Amazon's fulfillment centers. Once an order is placed, Amazon handles the storage, packaging, and shipping, giving businesses the advantage of reduced operational hassles.

Customer Service & Returns

A notable benefit of Amazon fulfillment services is Amazon's management of customer service inquiries and return processes related to orders. This alleviates the need for sellers to manage these aspects, ensuring a consistent customer experience.

Prime Eligibility

Products fulfilled by Amazon automatically become eligible for Amazon Prime, granting them increased visibility and offering customers expedited shipping options. This can significantly boost sales by attracting Prime members.

Third-Party Logistics (3PL) Services

Unlike a one-size-fits-all approach, 3PL providers offer tailored logistics and warehousing solutions that cater to specific business needs. This flexibility allows businesses to optimize their supply chain operations based on individual requirements.

Customized Solutions

3PL services are designed to support multiple sales channels, from eCommerce platforms to brick-and-mortar stores. This omnichannel approach ensures a consistent and efficient distribution process, irrespective of where a sale originates.

Multiple Sales Channels Support

With extensive networks and warehousing facilities, 3PL providers can facilitate both domestic and international shipping. This enables businesses to scale their operations and reach global markets without significant infrastructural investments.

Scalability and Global Reach

One of the distinct advantages of partnering with a 3PL provider is dedicated account management. Businesses benefit from personalized attention, regular updates, and expert insights to optimize their logistics processes.

Dedicated Account Management

By understanding the distinct offerings of Amazon Fulfillment Services and 3PL services, companies can make informed decisions, optimizing their supply chain and ensuring timely delivery to their valued customers.

In summary, 3PLs can handle orders from multiple sales channels, not just one specific platform like Amazon.

How to Select a Fulfillment Partner For Your Amazon Orders

Determining whether you should outsource your eCommerce fulfillment starts by first understanding what your current needs are and what those needs will look like in 3 and 5 years. Selecting the right fulfillment partner for your Amazon orders is a crucial decision that can impact your business's efficiency, customer satisfaction, and growth. Here's a step-by-step guide to help you choose the best fulfillment partner for your Amazon-based orders:

Define Your Needs

Before you start looking for a fulfillment partner, clearly define your needs and requirements. Consider factors such as order volume, product types, shipping locations, and any specific services you need (e.g., kitting, specialized packaging).

Research Potential Partners

Search for fulfillment partners that specialize in eCommerce and have experience working with Amazon sellers. Look for providers with a good reputation, positive reviews, and a track record of reliable service.

Assess Services and Capabilities

Review the services and capabilities offered by each potential partner. Ensure they can meet your specific requirements, including order processing, inventory management, packaging, shipping options, and any value-added services you need.

Technology Integration

Check if the fulfillment partner's systems can seamlessly integrate with your Amazon store and any other eCommerce platforms you use. Integration is crucial for accurate order and inventory management.


Evaluate whether the fulfillment partner can handle your current order volume as well as potential growth. Your partner should have the capacity to scale your business.

Pricing and Fees

Understand the pricing structure and fees associated with the fulfillment partner's services. Consider factors such as storage fees, order processing fees, shipping costs, and any additional charges for specialized services.

Service Level Agreements (SLAs)

Inquire about the fulfillment partner's service level agreements. These agreements outline performance metrics such as order accuracy, shipping speed, and customer service response times.

Remember that choosing a fulfillment partner is an important decision that requires careful consideration. Take your time to research, ask questions, and evaluate your options to ensure a successful partnership that supports your Amazon business's growth and success.

Amazon-Specific Challenges That Speed Commerce Can Solve

Working with a Speed Commerce can help solve various challenges specific to selling on Amazon's platform. With decades of experience, we know what retailers and eCommerce stores require. Here are some Amazon-specific challenges that a Speed Commerce can help address:

Seasonal Peaks and Inventory Management

Challenge: Handling sudden spikes in demand during peak seasons can strain your inventory management and fulfillment capabilities.

Solution: Speed Commerce can provide additional storage space, scale up operations, and manage inventory effectively to meet seasonal demand fluctuations.

Multichannel Fulfillment

Challenge: Managing inventory and order fulfillment across multiple eCommerce platforms and marketplaces.

Solution: Speed Commerce can centralize order processing and fulfillment, making it easier to manage orders from Amazon as well as other sales channels.

Labeling and Packaging Compliance

Challenge: Amazon has specific labeling and packaging requirements that need to be met to avoid delays or penalties.

Solution: A 3PL can ensure proper labeling and packaging to meet Amazon's standards, reducing the risk of shipment rejections.

Prime Eligibility and Shipping Speed

Challenge: Amazon Prime requires fast and reliable shipping, which can be challenging for sellers without a robust logistics network.

Solution: Speed Commerce strategic warehouse locations can enable faster shipping, meeting Amazon's Prime delivery standards and improving customer satisfaction.

Returns Processing

Challenge: Amazon's customer-centric approach means handling returns efficiently and ensuring prompt refunds or replacements.

Solution: Speed Commerce can manage the returns process, inspect returned items, and process refunds or replacements quickly, enhancing customer satisfaction.

Account Health and Performance Metrics

Challenge: Maintaining good account health by meeting Amazon's performance metrics and avoiding order defects.

Solution: A 3PL's efficient order fulfillment and accurate inventory management can contribute to positive account metrics and customer reviews.

Storage Fees and Long-Term Storage

Challenge: Amazon charges storage fees for products stored in their fulfillment centers, especially for items stored long-term.

Solution: A 3PL can provide cost-effective warehousing solutions with transparent fee structures to help you manage storage costs.

Dynamic Amazon Advertising

Challenge: Staying competitive on Amazon requires not just logistics but also effective advertising strategies in an ever-changing marketplace.

Solution: Speed Commerce provides insights and tools to enhance your Amazon advertising campaigns, ensuring maximum visibility and return on investment.

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Is it Worth it To Work with a 3PL for Amazon-based Stores?

Deciding whether to work with a Third-Party Logistics (3PL) provider for your Amazon-based store depends on various factors and your specific business needs. Here are some considerations to help you determine if working with a 3PL is worth it for your Amazon business:

Advantage 1

Outsourcing logistics to a 3PL allows you to focus on your core business activities, such as product development, marketing, and customer engagement.

Advantage 2

A 3PL can handle increased order volumes during peak seasons, allowing you to scale your business without worrying about logistics constraints.

Advantage 3

3PL providers are experienced in logistics and can offer expertise in areas like inventory management, order processing, and shipping.

Advantage 4

If you're selling internationally or across multiple platforms, a 3PL can help you manage logistics across various channels and regions.

Advantage 5

Outsourcing logistics can save you time and effort spent on managing warehousing, packaging, and shipping processes.

Consideration 1

While outsourcing can save time and effort, it comes with costs. You'll need to weigh the costs of 3PL services against the potential savings in operational efficiency.

Consideration 2

Using a 3PL means relinquishing some control over the logistics process. Make sure the 3PL's processes align with your business standards.

Consideration 3

Ensure that the 3PL's systems can seamlessly integrate with your Amazon store and other sales channels for accurate order and inventory management.

Consideration 4

Research the reputation and track record of the 3PL provider. Poor service quality can negatively impact your customer satisfaction.

Consideration 5

Even if logistics are outsourced, the quality of your customers' experience is still tied to the speed and accuracy of order fulfillment. Choose a reliable 3PL.

Factor 1 to Consider

If you're dealing with a high volume of orders, a 3PL can help manage the workload more efficiently.

Factor 2 to Consider

If your products require specialized handling, packaging, or storage conditions, a 3PL with experience in your industry may be beneficial.

Factor 3 to Consider

If you lack sufficient storage space or are looking to expand into new markets, a 3PL's warehousing services could be valuable.

Factor 4 to Consider

If fast shipping is crucial for your business model, a 3PL located strategically near your target customers can help achieve quicker delivery times.

Factor 5 to Consider

Consider how outsourcing logistics aligns with your long-term business strategy. Will it help you achieve your growth and expansion goals?

Ultimately, the decision to work with a 3PL for your Amazon-based store depends on your unique circumstances and goals. Evaluate the potential benefits, costs, and risks, and consider seeking advice from other Amazon sellers, industry professionals, and the 3PL providers themselves to make an informed choice.

What If Your Amazon Business is very small, very large, or has some other specific requirements?

The choice of a Third-Party Logistics (3PL) provider for your Amazon business should align with your specific business size, requirements, and circumstances. Here's how to adapt your selection criteria based on the size and specific needs of your Etsy business:

Very Small Amazon Businesses

Cost-Effective Solutions

Small Amazon businesses often have limited budgets. Look for 3PL providers that offer competitive pricing, particularly for smaller order volumes. Some 3PLs cater specifically to small and emerging Amazon businesses.


Even if your Amazon business is small now, consider a 3PL that can accommodate future growth. You don't want to outgrow your provider too quickly.

Flexible Contracts

Opt for 3PLs that offer flexibility in contract terms. Month-to-month agreements or low-commitment contracts can be suitable for small businesses that may need to adjust their arrangements frequently.

Minimal Volume Requirements

Ensure that the 3PL doesn't impose high minimum order or storage volume requirements, as this can be burdensome for small businesses.

Very Large Amazon Businesses


Prioritize 3PLs that can seamlessly scale to meet the demands of a large and growing business. They should have the capacity and infrastructure to handle high order volumes.

Specialized Services

Large Amazon businesses often have complex supply chain needs. Look for 3PLs with specialized services, such as customized packaging, kitting, or value-added services.

Global Reach

If your Amazon business operates internationally, select a 3PL with a global network of distribution centers and expertise in international shipping and customs regulations.

Advanced Technology

Large Amazon businesses may require advanced technology solutions, such as sophisticated inventory management systems and robust reporting and analytics capabilities.

Specific Requirements

Niche Expertise

If your Amazon business operates in a niche industry (e.g., perishable goods, hazardous materials, or high-value items), choose a 3PL with expertise in handling your specific product type.

Regulatory Compliance

If your industry is heavily regulated, ensure that the 3PL has experience in compliance with relevant regulations and can provide documentation and reporting to meet these requirements.

Sustainability Initiatives

If sustainability is a priority, look for 3PLs that offer eco-friendly packaging options, carbon footprint reduction strategies, and other sustainability initiatives.

Geographic Reach

If your Amazon business requires distribution in specific regions or markets, choose a 3PL with strategically located distribution centers to optimize shipping and reduce transit times.

Short-Term Projects

For Amazon businesses with short-term or project-specific needs (e.g., a seasonal spike in demand), consider 3PLs that offer on-demand or short-term warehousing and fulfillment services.

Returns Handling

If your products have a high return rate, choose a 3PL with a streamlined returns process to minimize costs and impact on inventory management.

Amazon Integration for Businesses

Ultimately, the decision to work with a 3PL for your Amazon-based store depends on your unique circumstances and goals. Evaluate the potential benefits, costs, and risks, and consider seeking advice from other Amazon sellers, industry professionals, and the 3PL providers themselves to make an informed choice.


Frequently Asked Questions About 3PL for Amazon Orders

Q: How do 3PLs integrate and fulfill Amazon orders?

A: 3PLs use advanced software and API integrations to seamlessly connect with Amazon's Seller Central platform. Once integrated, orders placed on Amazon are automatically relayed to the 3PL, which then handles the order fulfillment process from picking to shipping.

Q: How do 3PLs manage product inventory for Amazon orders?

A: 3PLs utilize sophisticated inventory management systems to store and track products intended for Amazon orders. These systems ensure real-time inventory updates, minimize stockouts, and manage restocking, ensuring products are always ready for dispatch when an Amazon order comes in.

Q: How do 3PLs pick, pack, and ship Amazon orders?

A: After receiving an order notification from Amazon, 3PLs employ efficient picking processes to retrieve the item from the warehouse. The product is then packed following Amazon's packaging guidelines and shipped using optimized routing to ensure timely delivery to the customer.

Q: How do 3PLs help save brands on freight costs for Amazon orders?

A: 3PLs can leverage their volume-based relationships with carriers to secure discounted shipping rates, which they can pass on to brands. Additionally, by optimizing package dimensions, weight, and routing, 3PLs can further reduce shipping and freight costs for Amazon orders.

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