Brace yourself. Cyber Monday is coming.
Black Friday and Cyber Monday are quickly approaching – and this year just might set online shopping records. Are you ready? Still considering a few last-minute options to add to your holiday mix? Here are eight things you can do to get ready. 1. Make your customers feel special. Smaller, independent retailers are great at making…
Read More
Prepare for ‘Green Monday’
Green Monday was first used by eBay in 2007 to describe their busiest online shopping day, which just so happened to fall on the 2nd Monday in December. They were not the only ones seeing this trend – other online retailers took notice. Green Monday is a real, marketable opportunity for online retailers to reach…
Read More
What is a 3PL?
A lot of companies call themselves a ‘3PL’ (third party logistics) provider, while others just called themselves a fulfillment company, and still others called themselves both. What’s the difference? No matter what way you slice it, a true direct-to-consumer order fulfillment provider is definitely, absolutely NOT a 3PL. Here’s why: What is a 3FL? Receives…
Read More
Does Anyone Have Santa’s Email Address?
Think back to things in our past that are no longer needed or fun because of the Internet – encyclopedias, movie rental stores, a mixed tape. Holiday catalogs are one of those products of the past. Many of us can remember circling toys in the catalog and strategically leaving it by dad’s chair. How do…
Read More
Attract Customers with Gift Ideas
With the pandemic, consumers are spending so much time shopping online that retailers have to find new ways to get in front of their audience this holiday season. How do you compete in a crowded market? It’s all about creating more value for the customer, with easier return policies and user-friendly sites. Advertising Many online…
Read More
Digging Deeper Into Customer Demographics
Online retailers are constantly striving to understand their customers – who are they, where are they from, what age group, how much do they spend on an average. Some of the basic demographics that online retailer looks at include income and education levels, geographical location, age and gender, marital status, and general interests and likes….
Read More
The Benefits of Awesome Product Packaging
With ecommerce, you don’t have many — if any — opportunities to interact face-to-face with your customers. You need to rely on your website content, customer contact center, and online reputation to do that for you. However, your product packaging is another tool you can use to build your brand image, build trust, and build…
Read More
3 Ways to Shape Up Your Holiday Sales
The holiday season is upon us, which means it’s time to prepare your site to cater to the needs of customers. When you make shopping easy, customers will be more inclined to buy. Here are three simple tasks to get you started. Check Your Checkout One of the primary reasons for cart abandonment is the checkout…
Read More
The Art of Returns
Holidays mean large order volumes, busy warehouses, heavy site traffic, and more activity for online retailers. With big buying comes the possibility of a higher number of returns. Returns are bound to happen, (for whatever reason) and you need to be prepared to handle it. Sometimes it could be an oversight on your part. Other…
Read More
