Social Media is a Must for Retail Brands
With 53 percent of the world’s population using social media, there is no excuse for a brand today to not at least have a presence. But it’s not enough to just have a Facebook page, or a Twitter account, or a Pinterest page – brands have to actively maintain and monitor that presence to achieve…
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Hold, Please.
“I’m transferring you to another agent who can better assist you.” How many times have you heard that as a consumer and thought “No.. no.. NO!!!!”? Bottom line: every customer care agent should know and represent your brand to the fullest extent, so they don’t need to transfer your customers’ calls. In fact, 83% of…
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The Secret to an Awesome Live Chat Experience
A few years ago, offering live chat was rare on a retailer’s website, but today live chat is popping up on many sites. Live chat is a tool that can either make or break the customer’s entire shopping experience, so it shouldn’t be taken lightly. Here are a few things to consider: Please don’t do…
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Outsourcing Customer Care? Do it Right!
Whether you’re still in startup mode or at the top of your growth curve, customer care should always be a priority. After all, customers are the reason you started selling in the first place, so they deserve your utmost respect and attention. Customers expect to interact with retailers in various ways and so much of…
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What Retail Marketers Need to Know About Changes to Cookie Support
Google Chrome will join Safari and Firefox to end support for third-party cookies before 2022. Collecting customer data is essential to online retailers who are looking to deliver a more personalized and targeted shopping experience. But with shoppers and internet users becoming more aware of privacy issues, online retailers need to look at smarter ways…
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Stop Gift Card Scams
The Federal Trade Commission (FTC) reports that in 2018 consumers spent $245 million on gift cards that were used to pay scammers. The median victim lost $840 per scam. That’s a lot of money and may leave customers feeling hesitant to purchase gift cards. Education is the best solution to help your customers avoid a gift…
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Tips for Post-Holiday Sales
The holidays may be the biggest money-making season there is for online retailers, but that does not mean the marketing stops. You would be surprised at the number of shoppers who look forward to the post-holiday deals. Many of them wait around to score these discounts! Here is how you can boost sales after the…
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Winning Customer Loyalty Online
In a brick-and-mortar store, there are many things that can win customer loyalty. From a salesperson who greets you with a smile and knows your preferences, to a customized shopping experience, or even a credit account, there are many small touches that can bring customers back. Online retailers, however, do not have the benefit of…
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Avoid Damaged Packages During Shipping
Updated January 15, 2025 – With the continued rise of eCommerce, order volumes are reaching record highs, leading to an increase in shipments leaving warehouses daily. Amid this high-paced activity, shipping damage and damaged packages remain persistent challenges for retailers. From warehouse dispatch to delivery at the customer’s doorstep, packages face various risks that can…
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