Green Monday was first used by eBay in 2007 to describe their busiest online shopping day, which just so happened to fall on the 2nd Monday in December. They were not the only ones seeing this trend – other online retailers took notice. 

Green Monday is a real, marketable opportunity for online retailers to reach savvy consumers.

Mark your calendar for Monday, December 14 to launch your super holiday deals.

Typical Green Monday promotions include:

  • Percentage discounts – typically not as attractive as Cyber Monday deals, but still worth a perusal
  • Package discounts – buy one, get one offers are typical to help consumers rapidly clear their gift list and clear seasonal inventory
  • Free shipping – this incentive is especially hot around the holidays as online merchants try to lure shoppers away from brick-and-mortar purchases
  • Upgraded shipping – coinciding with free shipping, many retailers will bump your order to the next fastest shipping level to ensure it gets there before the holidays