Why You Should Offer Product Personalization: It Makes You Different
This blog is part five of a five-part series on product personalization. To read the complete resource guide “5 Reasons Why You Should Offer Product Personalization”, please click here. Every retailer wants to be different – although we might want to emulate another competitor’s marketing, business strategy, or success, we don’t want to be them….
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Why You Should Offer Product Personalization: Because It Builds Loyalty
This blog is part four of a five-part series on product personalization. To read the complete resource guide “5 Reasons Why You Should Offer Product Personalization”. Ah, brand loyalty. It’s so important but hard to achieve, especially with the haphazard ways we all shop nowadays. Brands can’t just mass-market anymore if they want to make…
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Why You Should Offer Product Personalization: Because It Eliminates Returns
This blog is part three of a five-part series on product personalization. To read the complete resource guide “5 Reasons Why You Should Offer Product Personalization”. Yes, you read that title right – product personalization can help eliminate returned orders for ecommerce retailers! Ok, so that might be a little bit biased, considering that most…
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Why You Should Offer Product Personalization: Because It Makes Money
This blog is part two of a five-part series on product personalization. To read the complete resource guide “5 Reasons Why You Should Offer Product Personalization”. So you’re still on the fence about personalization. Sure, that’s understandable, especially when you think about everything it entails to make it run smoothly. But adding product personalization as…
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More Spring Cleaning Tips for Your eCommerce Site
The other day, we offered a few spring cleaning tips to optimize your ecommerce site. We’re continuing today with more fresh ideas related to usability and SEO! Usability Monitor your site search: Plenty has been written about the importance of search on your site. Statistics show that users would instead leave a site than try…
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Why You Should Offer Personalization: Because Customers Want It
This blog is part one of a five-part series on product personalization. To read the complete resource guide “5 Reasons Why You Should Offer Product Personalization”, please click here. Product personalization is hot. Like, car-metal-on-a-90-degree-Indiana-day hot. Customers are demanding it, industry events are talking about it, and retailers are scrambling to implement the latest trends….
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Bitcoin: Should eCommerce Retailers Buy In?
By now, I hope you’ve at least heard about the revolutionary crypto-currency and pseudo-marketplace movement that has created a fuss in the ecommerce industry (and retail in general, really). So what is digital currency? The easiest (while still not very easy) explanation is a form of currency or medium of exchange that’s stored and created…
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How Fulfillment Makes the Sale: Order Appearance & Accuracy
This blog is part three of a four-part series about how order fulfillment impacts customer satisfaction. To download the complete guide “4 Ways Fulfillment Can Make (or Break) Your Next Sale”, click here. Have you ever been so excited to receive an online order that you tracked it from the retailer’s warehouse to your front…
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15 Great Customer Service Blogs
Ecommerce retailers can set themselves apart and gain loyalty with excellent customer service. But remember that today’s customers have much easier access to competitors, ratings, and reviews these days, so you need to respond more quickly and effectively than ever before. So we’ve compiled a list of our favorite customer-centric blogs that focus on tips,…
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Free Shipping Drives Customer Recommendations
UPS’ 2013 Pulse of the Online Shopper study was recently released for download, offering valuable insight for ecommerce retailers into consumers’ attitudes on shipping, delivery, and the entire operations process. This study asked over 3,000 ecommerce consumers about everything from reasons why they abandon their carts to what they expect when they click ‘buy’ to…
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