Hasbro, Pandora, Columbia Sportswear, L’Oréal, Guess and ASOS are among the companies publicly documented as using GXO Logistics. But look at what they hired it to do. Hasbro’s Georgia distribution center supplies retailers and ships orders to fans. Pandora’s Canadian site records high-value orders as they’re packed. Columbia handed GXO the keys to its main distribution hub for continental Europe. The provider is the same but the jobs are different.
If you’re comparing third-party logistics providers (3PLs), you should look past the customer logos. Find out which warehouse serves the account, which markets it covers and what the provider handles. This is what GXO does for its publicly named customers, what smaller brands can buy through GXO Direct, and what to ask before you compare quotes.
What does GXO Logistics do?
GXO takes over the work that happens in and around a warehouse. Depending on the contract, that includes receiving and storing inventory, picking and packing online orders, replenishing stores, processing returns, or preparing inventory for a factory. It can also provide related transportation services. Some customers outsource the operation of an existing building. Others use a GXO site where multiple brands share space, labor and equipment. (GXO’s 2025 annual filing, GXO Direct’s U.S. offering)
The company split from XPO in 2021, so GXO is a relatively new name for a business that already had large warehouse operations. Clipper Logistics added an established U.K. retail logistics business in 2022. PFSweb added eCommerce services in 2023, including customer care and payments capabilities that GXO later folded into its U.S. shared fulfillment offering. The 2024 purchase of Wincanton expanded GXO’s U.K. warehousing and transportation business. (GXO’s corporate timeline, PFSweb acquisition, GXO Direct’s U.S. offering, U.K. merger review)
Which companies use GXO for retail distribution and eCommerce fulfillment?
The examples below came from company announcements, customer statements or filings. The work described applies to the named site or region. A brand can use several providers at once.
Hasbro | Retail distribution and direct-to-consumer orders in the U.S.
In March 2026, Hasbro and GXO opened a 600,000-square-foot distribution center in Midway, Georgia. The site supplies brick-and-mortar retail partners and supports Hasbro Pulse, the toy company’s direct-to-consumer business. The same building has to handle retail replenishment and individual orders, with enough staffing to absorb the holiday rush. (Hasbro distribution center announcement)
Pandora | Canadian fulfillment for high-value items
GXO announced the opening of a distribution center with Pandora in Mississauga, Ontario, in April 2026. The site puts stock inside Canada for local fulfillment and uses lights to guide pickers to the right items. It also captures video at packing stations for high-value shipments. That last detail gives the team a record to review if a customer disputes what arrived in the box. GXO says its Pandora relationship also spans sites in the U.S., U.K. and continental Europe. (Pandora Canadian expansion announcement)
Columbia Sportswear | An existing European hub under new management
GXO announced a 10-year agreement in September 2026 and said it had taken over management of Columbia’s existing distribution center in Cambrai, France. The site is Columbia’s main hub for continental Europe, serving online orders, store replenishment and wholesale. For Columbia, a key part of the project was keeping orders moving while transferring responsibility for the operation. (Columbia’s European agreement)
L’Oréal | A new distribution hub for Central Europe
In June 2026, GXO announced a multiyear agreement with L’Oréal covering Czechia, Slovakia and Hungary, building on work in the U.S. and Mexico. The agreement calls for GXO to develop and operate a roughly 20,000-square-meter site near Brno that will serve nine countries, mainly supplying retailers while also handling eCommerce. The announcement describes a planned facility. The existing North American relationship and the new European project are at different stages. (L’Oréal’s Central Europe agreement)
Guess and Hunkemöller | Two different fashion operations in the Netherlands
For Guess, GXO handles inbound work, quality checks, garment conditioning and outbound distribution at its Venlo site. In September 2026, GXO and robotics provider Exotec announced that they had deployed an automated storage and picking system there. In Almere, GXO took over Hunkemöller’s operation in January 2026, bringing business-to-business distribution and eCommerce together at a site serving the lingerie retailer’s European network. Hunkemöller described it as its first time outsourcing B2B logistics. (Guess warehouse automation announcement, Hunkemöller’s Almere launch)
ASOS | A customer-confirmed U.K. fulfillment site
ASOS confirmed in December 2025 that GXO operated its fulfillment center near Barnsley. GXO had previously cited nearly 400 million customer orders and more than 270 million returns handled across its U.K. sites for ASOS over the decade through 2023. Those are historical totals across U.K. sites, which gives a sense of the work involved in getting returned fashion inventory back into circulation. (ASOS on Barnsley, GXO’s historical ASOS figures)
Who uses GXO for work beyond online orders?
Boeing uses GXO for commercial aircraft parts at a dedicated area inside a shared facility in Dormagen, Germany. GXO said the warehouse would hold more than 9,000 distinct parts. The site’s aerospace certification covers controls such as traceability and airworthiness documentation. Even on a rush order, the warehouse still has to document and handle the part correctly. (Boeing site certification)
NHS Supply Chain chose GXO to store and deliver healthcare products in England, with eight distribution centers and a fleet of more than 300 vehicles in scope at the time of award. The customer confirmed in October 2026 that the operation was still active when it announced that planned industrial action had been cancelled and deliveries would continue as usual. (NHS Supply Chain contract award, NHS Supply Chain October update)
Co-op offers a useful example of how a relationship can change. In June 2026, GXO announced a five-year transport agreement covering deliveries to more than 1,000 Co-op stores from three U.K. locations. Separately, GXO transferred six grocery warehouse sites serving Asda, Sainsbury’s and Co-op to DP World in September as a condition of U.K. regulatory approval for the Wincanton deal. DP World said GXO would retain transport operations at applicable sites. For a grocery buyer comparing providers, it’s worth checking who runs the building and who runs the trucks. (Co-op transport agreement, DP World’s transfer announcement, U.K. merger review)
Can a midsize brand use GXO?
Yes. GXO Direct is the shared option to look at. The U.S. offering combines multi-tenant warehousing with direct-to-consumer and retail fulfillment, and can also cover short-term overflow. GXO says brands can add contact center services, payments and fraud protection through the capabilities it acquired with PFSweb. Ask which services are available from your proposed location and how each is billed. (GXO Direct’s U.S. offering)
BBQGuys is a published example. GXO described starting work with the online grill retailer in 2021 and expanding its warehouse operations as the business grew. That case illustrates how a shared operation can absorb bulky inventory and seasonal demand. The announcement dates to 2022, so it’s best read as an example of the service in use at the time. (2022 BBQGuys case)
The practical distinction is how much you want to share. If your main problem is finding extra space and labor for peak season, a multi-tenant operation may make sense. If you need equipment or workflows built around your products, a dedicated operation gives you more control over the design, with a different commitment on space and cost.
What does GXO charge?
We found no public U.S. GXO Direct rate card or standard order minimum. The annual filing does explain how GXO structures its broader contracts. It uses fixed-price and cost-plus agreements, and most contracts have both fixed and variable components. The fixed portion generally covers items such as space, technology and equipment. The variable portion depends on the work and volume, including labor. Under a cost-plus deal, the customer pays allowable costs plus an agreed margin. (GXO’s 2025 annual filing)
Ask for an itemized estimate for a slow month, a typical month and your busiest month. Use the same inventory, parcel mix, order counts and return volumes with every provider. Ask where implementation, integrations, packaging, parcel surcharges and account minimums land on the invoice. A low pick fee can save you less than you spend on unused space during the slow season. (How 3PL pricing works)
Where does GXO fit, and where should you ask harder questions?
GXO belongs on the shortlist when the warehouse itself is a big part of the problem. You might be handing over a live facility, supplying stores and online shoppers from the same inventory, or moving into a new country without building your own distribution team. Columbia, Hasbro and Pandora show what those projects can look like. If you need one straightforward parcel operation, benchmark a GXO Direct proposal against providers that already run accounts with your order profile. (Columbia’s European agreement, Hasbro distribution center announcement, Pandora Canadian expansion announcement, GXO Direct’s U.S. offering)
Three questions will tell you more than the network map.
- Which site and team would run my account? Get the address and ask which equipment, staffing and service commitments come with that site. Request a reference that ships similar products at a comparable volume.
- What happens during a bad month or a busy one? Find out who gets extra labor at peak, what triggers overtime or storage charges, and what you still pay if orders fall below forecast.
- What happens if we move? Ask who owns the equipment and integrations, how you get your inventory and data back, and what fees apply to a transfer or early exit. If GXO is taking over an existing site, ask for the handover plan and who is accountable on launch day.
For a broader comparison, see how Ryder handles fulfillment or how Buske Logistics serves manufacturers and retailers.
If your priority is North American eCommerce fulfillment, warehousing and round-the-clock support for the shoppers receiving those orders, talk to Speed Commerce.
