Proprietary ecommerce software: Is it a distinct advantage to an ecommerce retailer looking for the right partner or just some fancy attribute on their website? In reality, custom-build software can sometimes differentiate between a smooth, uncomplicated fulfillment process and a haphazard, confusing system. Here’s why choosing a provider with its own order and warehouse management solutions makes good business sense.
When you opt for a fulfillment provider that comes equipped with proprietary software, you’ll likely pay considerably less line-for-line compared to what you would spend if the licensing and software usage fees came from a third-party systems provider. Since your fulfillment partner controls it all, you won’t pay an inflated licensing or usage fee that the vendor profits from, then turns around and pay a portion back to the software vendor. And because they are the owners of all of this technology, fulfillment providers often don’t charge a technology ‘start-up’ fee to new clients at all.
Problems get identified and fixed faster
Since your fulfillment partner is the one who manages, develops, and updates the software they’ll be using, they understand every intricate part of how it works. That means when something goes wrong, it will be immediately identified and communicated back to the development team, who can begin fixing the issue. That also means no middlemen, no waiting for days to hear back from the primary vendor, and no lack of accountability on your provider’s part. You’ll know who’s working to fix the issue, what it is, and how it’s resolved.
As your company grows, you’ll want a system that can grow with it, too. Whether it’s increasing SKU count, adding more order detail fields, including more personalization options, or simply handling an increase in order volume, you may need to make changes to the way your order or warehouse management system processes your customers’ orders. With a provider who handles its own technology, there comes a lot greater flexibility to make those changes and identify ways that the system can work better for individual clients’ uses. Third-party vendors are typically less likely to make specific programming changes for each of their clients’ retailers, opting instead to create one ‘custom’ screen for the fulfillment provider and allowing them to fit their clients into that model.