Ecommerce is fast-paced (really surprising stat, I know), so staying up-to-date on the latest trends and acquisitions is important to shaping a profitable long-term growth strategy. Luckily for folks like you – and us – there are several great publications out there that cater specifically to online direct-to-consumer retail. You have a lot of options out there, so we’re making it easy for you today by highlighting some of our personal favorites that every ecommerce retailer should be reading. Enjoy!
With a tagline that reads “A retailer’s guide to cross-channel success”, this publication definitely delivers for merchants who are operating ecommerce as just one of their selling channels. The website is packed with guest posts from industry experts like the Catalog Doctor and ecommerce consultants from all sides of the industry. My favorite part – the website is easily segmented into different areas of expertise (there’s even an Operations section! Yay!) so you’ll always easily find the latest news and articles that cater to your tastes. Subscriptions to their e-newsletter and magazine are free and offer feature articles written by both ROI staff and other retailers.
Want a publication that gets down and dirty into the deep trenches of online retail? Practical Ecommerce is the one for you! This digital publication features a wide variety of how-to articles from their bank of contributors, which range from CEOs of start-up companies to executives of successful niche retailers to tech guys from start-of-the-art service providers. You can expect content on marketing, conversion, carts and platform, social media, search engines, management, and design and development as just a few of the areas of interest on this site. They also offer several weekly e-newsletters, all of which are completely free.
Nobody gets the inside scoop on what’s happening in online retail like Multichannel Merchant! In the Breaking News section, you’ll get up-to-the-minute info on the latest acquisitions, expansions, and rulings on ecommerce-related legislation. Beyond that, there’s a ton of useful articles and tip sheets from other retailers, service providers, and consultants. Especially noteworthy is the infographics tab; where I found this recent post on the growth of online shopping in the last decade. Great stuff! Lastly, the videos section is killer, featuring interviews with the hottest retailers in the industry. Don’t forget to sign up for their free quarterly publication as well as their newsletters (and look for us in the O+F Advisor, dedicated solely to operations and fulfillment!).
The publisher’s claim that their website is a ‘portal to ecommerce intelligence’ couldn’t be more accurate. A special mention is the chart and data tab, which highlights ecommerce trends and data for the month every month. The technology tab is also really helpful; it keeps you up to date with the latest technologies that can help you increase customer security when shopping through your website. And always check up on the mobile commerce tab; it’s a great help in keeping track of consumer behavior when it comes to m-commerce. The event calendar also helps to know what’s going on in the ecommerce space so you can plan to attend some of the best trade shows in the industry (especially IRCE!).
Did we miss any? Let us know your favorites in the comments!