Are you looking to revitalize your customer engagement strategy? Look no further than Speed Commerce, where we craft tailored approaches to suit our clients’ unique needs. By delving deep into your brand, industry, and competition, we gain the insights necessary to provide customized services and solutions to propel your business forward.

With almost four decades of experience in the field, we’ve gained invaluable knowledge about what makes a contact center truly effective. And today, we’re excited to share some essential tips to help you maximize your contact center’s potential:

Embody the brand 

To truly represent your brand, it’s crucial to adopt its voice and understand your products inside and out. At Speed Commerce, our contact center agents have access to a dedicated product room, allowing them to test and experience our clients’ offerings firsthand. Consider making your products available to your agents during their shifts, enabling them to develop an intimate understanding that matches your customers’ perspective.

Foster Empathy 

Empathy is key to building strong customer relationships. While scripted messaging helps ensure quick response times, knowing when to deviate from the script is essential. Stand out from your competition by providing extra attention to your customers’ inquiries, demonstrating your understanding and willingness to go the extra mile.

Proactive Problem-Solving 

Prepare for potential technology glitches by having a contingency plan in place to reach your customers. Research from Forrester shows that many agents struggle to resolve issues efficiently due to outdated systems and disjointed interfaces. At Speed Commerce, we equip our agents with the skills to handle multiple clients across different OMS/CRM systems. This way, if an unexpected situation arises, our agents can seamlessly maintain the flow of operations.

Engage on Social Media 

Social media has become a powerful platform for customers to voice their frustrations. Rather than deleting negative posts or tweets, seize the opportunity to respond promptly and resolve the issues at hand. By addressing these concerns head-on, you can turn dissatisfied customers into satisfied ones and encourage them to share their positive experiences, boosting your brand’s reputation.


Refresh your customer engagement strategy with Speed Commerce’s expert guidance. By implementing these tips, you’ll be well on your way to achieving exceptional customer satisfaction and business growth.