Shoppers decided to click instead of hitting the bricks at the traditional start of the holiday shopping season. And for online retailers, the news couldn’t have been merrier.
Here’s a quick rundown of key figures about this year’s Black Friday – Cyber Monday shopping stats.
- According to the National Retail Federation’s Thanksgiving Weekend Survey, more people shopped online than in-store.
- According to the Adobe Digital Index, online sales for Thanksgiving Day through Cyber Monday totaled $11 billion this year. Cyber Monday had the largest online sales day in history at $3 billion, and that’s a 12% increase year over year.
- IBM reports Cyber Monday sales increased to 17.8% over 2014. IBM also said the average order value was $123, with an average number of items per order of four.