Black Friday and Cyber Monday, two of the year’s biggest shopping days, are now firmly established as part of the retail calendar. While this article was initially written in 2013, the trends and insights it presents still hold true. Here is a recap of the key takeaways from the original article:

Spending Trends In 2013, consumers spent a record-breaking $12.3 billion during the Black Friday weekend, with ecommerce contributing over $1 billion for the first time. However, brick-and-mortar retailers saw a decline in sales compared to the previous year, as many had to start their promotions earlier due to a shorter holiday season. Shoppers also spent an average of $407.00 during the weekend, slightly lower than the previous year. This was attributed to the belief that prices would continue to drop throughout the holiday season.

The Ecommerce Shopping Boom Ecommerce sales broke the $1 billion mark in 2013, with shoppers spending an average of $131.00 per order on Thanksgiving Day. Apparel and accessories were the top spending categories for online merchants on Black Friday, while digital subscriptions and content saw the fastest growth. Amazon was the top retailer on Black Friday, followed by Walmart, Best Buy, Target, and Apple.

Mobile And Tablet Mobile devices and tablets played a significant role in the ecommerce shopping boom, with mobile traffic contributing almost 37% of all online traffic on Black Friday. Smartphones comprised about 25% of mobile traffic, while tablets accounted for about 12%. The average amount spent by tablet owners also increased from $117.00 to $136.00.

While these numbers may have changed, the underlying trends remain the same. Black Friday and Cyber Monday are major shopping events, and ecommerce sales have only continued to grow. Mobile and tablet shopping are now even more prevalent, with consumers increasingly turning to their phones and tablets to shop online.