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What Is Seller Fulfilled Prime?

3PL Glossary > SFP (Seller Fulfilled Prime)

Seller Fulfilled Prime Definition | TLDR

Seller Fulfilled Prime (SFP) is a program offered by online marketplaces, such as Amazon, where third-party sellers can fulfill orders themselves while still meeting Prime shipping requirements, including fast and reliable delivery.

Seller Fulfilled Prime Meaning

Seller Fulfilled Prime (SFP) is a program offered by Amazon that allows third-party sellers to manage and fulfill their own orders while still offering customers the benefits of Amazon Prime. Typically, when a customer purchases a product with Prime shipping, Amazon handles the storage, packing, and shipping from their fulfillment centers. However, with SFP, sellers who meet certain criteria can maintain control over their inventory and shipping processes, ensuring a seamless Prime experience for customers. This program enables sellers to tap into the vast Amazon Prime customer base without relying on Amazon's fulfillment network.

How does the Seller Fulfilled Prime (SFP) program benefit e-commerce sellers and what are the key requirements for participating in this program?

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Seller Fulfilled Prime (SFP) is a program offered by Amazon that allows third-party sellers to manage and fulfill their own orders while still offering customers the benefits of Amazon Prime. Typically, when a customer purchases a product with Prime shipping, Amazon handles the storage, packing, and shipping from their fulfillment centers. However, with SFP, sellers who meet certain criteria can maintain control over their inventory and shipping processes, ensuring a seamless Prime experience for customers. This program enables sellers to tap into the vast Amazon Prime customer base without relying on Amazon's fulfillment network.

Seller Fulfilled Prime offers several advantages for sellers, including the ability to maintain control over their inventory, branding, and shipping costs. It also allows sellers to offer a wider selection of products through Prime, potentially increasing sales. However, it comes with its own set of challenges. Sellers must invest in efficient logistics to meet Amazon's stringent requirements and consistently deliver a Prime-level customer experience. Additionally, sellers need to balance the cost of shipping with the benefits of accessing the Prime customer base. Despite these challenges, many sellers find Seller Fulfilled Prime to be a valuable program for enhancing their presence and competitiveness on the Amazon platform.

FAQs

No. Seller Fulfilled Prime is an invitation-only program. Sellers must meet specific performance and eligibility criteria set by the marketplace to be considered for participation in the SFP program.

Yes. Unlike Fulfillment by Amazon (FBA), where Amazon handles storage, packing, and shipping, SFP allows sellers to use their own fulfillment processes and choose their preferred shipping carriers while still offering the Prime badge on eligible products.

No. Sellers have the flexibility to choose which products in their inventory they want to enroll in Seller Fulfilled Prime. This allows them to prioritize certain items for Prime shipping, providing a balance between operational capabilities and customer expectations.

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A fulfillment expert will get back to you within 1-2 business days.