fbpx

Speed Commerce

What Is Point-of-Purchase (POP)?

Commerce Glossary > Point-of-Purchase (POP)

Point-of-Purchase (POP) Definition | TLDR

Point-of-purchase (POP) refers to the location within a retail store where customers make their final purchase decisions and transactions, often involving displays, signage, or promotions strategically placed near checkout counters or product aisles to influence purchasing behavior.

Point-of-Purchase (POP) Meaning

Point-of-purchase (POP) refers to the physical location within a retail store where customers make their final purchase decisions and complete transactions. It encompasses the checkout counters, cash registers, and surrounding areas where products are displayed or promoted to encourage impulse purchases or upselling opportunities. The goal of point-of-purchase marketing is to influence customers' buying decisions at the moment of purchase by leveraging strategic product placement, signage, and promotional displays.

What Is the Difference Between Point-of-Purchase and Point-of-Sales?

Let's Get Started!

A fulfillment expert will get back to you within 1-2 business days.

What We Do

Our Solutions

Speed Commerce is a leader in eCommerce services for retailers and manufacturers. We provide outsourced services for our clients. To learn more, watch this short video. 

Point-of-purchase (POP) refers to the physical location within a retail store where customers make their final purchase decisions and complete transactions. It encompasses the checkout counters, cash registers, and surrounding areas where products are displayed or promoted to encourage impulse purchases or upselling opportunities. The goal of point-of-purchase marketing is to influence customers' buying decisions at the moment of purchase by leveraging strategic product placement, signage, and promotional displays.

Effective point-of-purchase marketing can have a significant impact on sales and revenue for retailers by increasing impulse purchases and driving customer engagement. By strategically positioning products and promotional materials at the point of purchase, retailers can capitalize on the final moments of the customer's shopping journey and encourage them to add more items to their basket or upgrade their purchase with complementary products or accessories. Point-of-purchase marketing also provides an opportunity for brands to reinforce their brand messaging, showcase product features, and create memorable shopping experiences that leave a lasting impression on customers.

FAQs

An example of a point-of-purchase (POP) ad is a freestanding display unit positioned near the checkout counter of a grocery store, showcasing a brand's new line of snacks. The display features colorful graphics, enticing product images, and promotional messaging highlighting the snacks' taste, convenience, and value. Additionally, the display includes eye-catching call-to-action signs prompting customers to "try a sample" or "grab a snack for the road," encouraging impulse purchases. By strategically placing the POP display in a high-traffic area where customers are likely to make their final purchasing decisions, the brand can effectively capture attention, drive engagement, and increase sales of its snack products.

Yes. Point-of-purchase (POP) marketing strategies can be customized to align with specific product categories, retail environments, and target demographics. Retailers and brands often tailor their POP displays, signage, and promotional materials to match the aesthetics of their store layout and appeal to the preferences and purchasing behaviors of their target audience.

Yes. Point-of-purchase marketing often involves the use of promotional displays, signage, shelf talkers, banners, and product samples to convey marketing messages, highlight specific products, and entice customers to make additional purchases or try new products.

Get Started Today!

REQUEST A QUOTE

Once your request is submitted, a fulfillment expert will get back to you within 1-2 business days.

Let's Get Started

A fulfillment expert will get back to you within 1-2 business days.