Speed Commerce

What Is Gross Margin? | Speed Commerce

What Is Gross Margin?

3PL Glossary > Gross Margin

What Is Gross Margin?

Gross margin is a financial metric that represents the percentage difference between a company's revenue and its cost of goods sold (COGS). It is a key indicator of a company's profitability and efficiency in managing its production or sales processes. Gross margin is expressed as a percentage and is calculated using the following formula: Gross Margin (%) = (Revenue - Cost of Goods Sold) x 100 Revenue

How Do I Improve my Gross Margin?

Let's Get Started!

A fulfillment expert will get back to you within 1-2 business days.

What We Do

Our Solutions

Speed Commerce is a leader in eCommerce services for retailers and manufacturers. We provide outsourced services for our clients. To learn more, watch this short video. 

The numerator in this formula represents the gross profit, which is the difference between revenue and the direct costs associated with producing or procuring the goods sold. These direct costs typically include expenses such as raw materials, manufacturing labor, and direct overhead. By expressing gross profit as a percentage of revenue, Gross margin provides insights into how well a company is covering its variable production costs and contributing to covering its fixed costs and generating profit.

A high gross margin indicates that a company retains a larger portion of its revenue after covering the direct costs of production, which can be favorable for long-term sustainability and growth. Conversely, a lower gross margin suggests that a significant portion of revenue is consumed by the direct costs of goods sold, potentially affecting profitability and financial health. Gross margin analysis is industry-specific, and what constitutes a healthy margin can vary based on factors such as the industry's cost structures and competitive dynamics.


A gross profit margin ratio ranging from 50% to 70% is generally deemed robust and applicable to various business sectors, including retailers, restaurants, manufacturers, and other goods-producing entities.

Yes, gross margin is dynamic and can change over time. Business decisions, market conditions, and external factors such as changes in supplier costs or economic conditions can impact gross margin. Regularly reviewing and adapting business strategies is essential to maintaining or improving gross margin in response to evolving circumstances.

Yes, to some extent. Increasing prices can positively impact gross margin by contributing to higher revenue. However, it's important to assess the market's price sensitivity and competitors' pricing strategies. Simply raising prices without considering market dynamics may lead to reduced sales volume or loss of market share.

Get Started Today!


Once your request is submitted, a fulfillment expert will get back to you within 1-2 business days.