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What Is an Enhanced Brand Content (EBC)?

3PL Glossary > Enhanced Brand Content (EBC)

Enhanced Brand Content (EBC) Definition | TLDR

Enhanced Brand Content (EBC) is a feature on Amazon that allows brand owners to enhance product detail pages with rich media, such as images, videos, and enhanced text, to improve product visibility, engagement, and conversion rates.

Enhanced Brand Content (EBC) Meaning

Enhanced Brand Content (EBC) is a feature offered by Amazon that allows sellers to enhance the product detail pages of their branded ASINs (Amazon Standard Identification Numbers). It provides sellers with an opportunity to showcase their brand and products more effectively by incorporating rich multimedia content and compelling visuals. EBC is particularly relevant for sellers enrolled in the Amazon Brand Registry, which is a program designed to help protect brand content and intellectual property on Amazon.

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Enhanced Brand Content (EBC) is a feature offered by Amazon that allows sellers to enhance the product detail pages of their branded ASINs (Amazon Standard Identification Numbers). It provides sellers with an opportunity to showcase their brand and products more effectively by incorporating rich multimedia content and compelling visuals. EBC is particularly relevant for sellers enrolled in the Amazon Brand Registry, which is a program designed to help protect brand content and intellectual property on Amazon.

EBC is a valuable tool for brand building on the Amazon platform, enabling sellers to differentiate their products from competitors and communicate the unique selling points of their brand. It goes beyond the standard product detail page layout and allows sellers to tell a more comprehensive brand story. EBC is accessible through the Amazon Seller Central platform, where sellers can design and customize the content for their eligible ASINs, enhancing the overall visual appeal and informational value of their product listings.

FAQs

No. Enhanced Brand Content is available to sellers who have enrolled in the Amazon Brand Registry. This program is designed to protect registered brand content and intellectual property. Sellers must have a registered and active trademark to be eligible for the Amazon Brand Registry.

No. Enhanced Brand Content can only be applied to branded ASINs (Amazon Standard Identification Numbers) for products that are part of the seller's enrolled brand in the Amazon Brand Registry. It allows sellers to enhance the content on specific product listings associated with their registered brand.

Yes. Sellers can edit and update their Enhanced Brand Content even after it has been published on Amazon. This flexibility allows sellers to make changes, add new information, or modify visuals based on marketing strategies, product updates, or changing brand narratives.

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