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Embrace the Falliday Season as Peak Season Prep

Just because it isn’t December yet doesn’t mean that the holiday season hasn’t arrived! It’s the ‘falliday’ season, with plenty of holidays in the months of September, October, and early November to give you some pre-peak season practice! These days give you the perfect opportunity to test out some holiday marketing initiatives, new platforms, and additional services before the holiday rush, as well as the chance to clear out warehouse space and move slower inventory as you stock your shelves with the hottest selling holiday merchandise. So let’s take a look at a few fallidays that you can’t afford to ignore.

Labor Day

It wouldn’t be right to not start with the ultimate ‘end to summer’ holiday – Labor Day. Celebrated on the first Monday of the month of September, Labor Day is a national holiday that as an online retailer you should be taking advantage of. Although it already coincides with many areas’ back-to-school season, numbers indicate that retailers who have upped their promotional activities during this holiday have seen excellent returns! You don’t have to reinvent the marketing wheel for Labor Day – some attractive discounts, promoted socially and through email marketing, have worked wonders for retailers in the past. This is exactly what some of the largest apparel retailers did last Labor Day:

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Halloween

More than 158 million people will celebrate Halloween this year, which is up from last year’s numbers. A survey conducted by the National Retail Federation for the 2013 season of Halloween sheds light on consumer spending patterns. Candies, costumes, decorations will be BIG this season. The same goes for party venues and food and clothes. Twenty percent of retail sales of the entire year happen during this season. When do you start? According to NRF, 40 percent of shoppers begin their holiday shopping way before Halloween. Now if that’s true, an early start is definitely recommended. Statista.com published a survey result for the year 2013; check it out:

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According to a press release by Experian, 49 percent of marketers will launch a holiday campaign before Halloween. This early start will ensure that they gain enough leverage and consumer attention to up their sales during the coming holiday season.

Some other hot fallidays to consider..

  • Patriot Day (9/11) – Red, white, and blue everything!
  • Columbus Day (10/13) – Tell your customers to ‘discover’ new savings via a contest or promotion
  • Sweetest Day (10/18) – The fall version of Valentine’s Day is becoming ever more popular among millennials and GenZ, so peddle any romantic wares such as jewelry, photo frames, or chocolates
  • Veterans Day (11/11) – do you proudly manufacture in the USA? This is the day to shout it!
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