10 Things Ecommerce and Miley Cyrus Have in Common

Posted by Speed Commerce

So you think ecommerce and Miley Cyrus have nothing to do with each other? (Well, other than being able to buy her music, merchandise, and whatever ridiculous outfit she’s rocking this week online?) Well, think again! There are quite a few similarities between pop’s newest princess and our favorite friend, online retail. Here are 10 of them:

  1. They’re Young: It seems like both have been around forever, but the truth is, they’re both still very young. Miley Cyrus is all of 21, and ecommerce hasn’t been around for much longer than that. They are both millennial children born in the 90s.
  2. They’re Popular: You may not like her music, and you may disagree with her fashion choices, but that hasn’t been a dampener on Miley’s popularity. She still sings to sold-out audiences, and she still gets to sit front-row at New York Fashion Week. Sometimes your online experience leaves a lot to be desired (slow page load times, crappy customer service), or you’re disappointed with the result (what looked like a red dress online ends up being flame orange once delivered). However, ecommerce is popular due to its convenience, the wide range of products available, customization options, and competitive pricing.
  3. They’re Fast-Paced: Miley Cyrus is rarely ever NOT in the news – whether it’s the teen magazines, gossip sites, or social media, she’s in promotion mode with or without an album or movie out. One of the most critical allures to ecommerce is speed and convenience: next-day and same-day delivery, as well as the speed and ease of checking out and paying up. The quicker and more accessible, the better!
  4. They’ve Grown Up Before Our Eyes: We saw her as Hannah Montana on Disney, we saw her grow into a teen idol, and now, she’s a twenty-something with a punk haircut and loads of attitude. In 1995, 30-year-old Jeff Bezos Bezos founded a modest virtual bookstore from a garage in Seattle. In the beginning, Amazon sold books and only books. Now, with operations across the world and millions of products in stock, Amazon is the juggernaut of ecommerce, and the template for online sellers worldwide.
  5. They’re Entertaining: One thing you can’t deny: Miley Cyrus knows how to entertain the public. The same goes for ecommerce. It’s not just about sales and deals: ecommerce merchants know how to add in a healthy dose of entertainment, from blogs and magazines of their own to YouTube channels that produce great content and collaborate with other brands.
  6. They’re Known For Messing Up At Times: Miley Cyrus is no stranger to controversy: whether it’s posing for provocative photoshoots or allegedly mocking Asians in a photo, she’s had her fair share of ‘fails.’ Ecommerce merchants may slip up at times, whether it is a delayed order, incorrect product shipped out, or getting hit by a security lapse and compromising the payment details of customers.
  7. They Know How To Shock And Awe: Miley has made a career out of shocking and awing her audience: her 2013 MTV VMAs performance was so astonishing that CNN decided to lead with it on their homepage, kicking international conflicts to the lower pages. Online sellers also know the art of shock and awe: from raising shipping prices overnight to selling new products at unbelievably low prices, they can have consumers angry one moment and smiling the next.
  8. They’re All Over Social Media: If you thought Mark Zuckerberg knew a thing or two about social media, think again. Miley’s no novice, either. Having a social media presence is a must for every celebrity, and she posts regular snapshots of her life on Instagram and Twitter. Ecommerce merchants are also masters of the social media game, using it to promote their products and converse and engage with customers. Every social channel nowadays has targeted advertising solutions just for that reason!
  9. They’re Worth A LOT: Miley Cyrus’ net worth in 2013 was an estimated $150 million, with platinum record sales and sold-out tours. Despite the recession and reports that consumers are still cautious with their spending, ecommerce has been growing steadily in the past three years. Ecommerce generated $231 billion in 2012, and the 2013 holiday season alone saw sales worth $95.7 billion. Ecommerce sales could reach $370 billion by 2017.
  10. They Can’t Be Ignored: Love them or hate them; they cannot be ignored. Miley may be posting another risqué pic on her Instagram account one day, and ecommerce merchants may try a new gimmick to get you to add more to your cart (like, for example, the promise of free shipping AND a free gift.) They usually win whatever they may do to grab your attention, and they cannot be ignored. And they both certainly aren’t going away anytime soon!
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