Outsourced Fulfillment Fail: No Product Personalization

Posted by Speed Commerce on September 25, 2020

Ecommerce is a dogfight right now. Never has it been more important for online retailers to find some way – any way – to become the top dog in their space. There are a lot of great ways to do that, but one of the most successful methods we’ve seen is the ability to offer customized products that create a personal bond between purchaser and product. That means everything from embroidery to engraving to gift notes and wrapping, all giving your customers the opportunity to take an item and personalize for any special occasion.

Some retailers have the perfect products to do this, but their fulfillment company lacks the knowledge and facilities to do so in-house – but with the right outsourced fulfillment provider, these processes can actually be done on the warehouse floor during the typical order lifecycle.

So before you consider an outsourced relationship, consider this: do you want to add personalization to your product mix? If so, ask any vendors you talk to the following questions:

  • What are my personalization options with you?
  • Are these processes done in-house or sent to another vendor?
  • How much additional time (and money!) will this cost or save me?
  • What level of quality can you guarantee?

Get a leg up on your competition – offer personalized products to your customers, all the while saving lead time and shipping costs by outsourcing to a fulfillment provider who can handle these processes in-house. Or you could just go the failure route and forget about it.

Speed Commerce offers product personalization along with order fulfillment. Let’s get in touch to see what we can do for you.

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