Better peak? Better communication!

Posted by Karen Hupe on August 23, 2016

Planning for seasonal spikes in your retail business takes careful planning and coordination. And there’s no time more critical for e-tailers than the months leading up to the online shopping rush between Thanksgiving and Christmas.

When you work with an outsourced ecommerce fulfillment provider, you want to make sure everyone is in sync. Here’s a short list of must-share information that will help you plan the work and work the plan.

Forecast

Your forecast serves as the roadmap for your inventory and fulfillment strategy. In addition to how much product you’ll receive at the warehouse, share when those pallets full of holiday product are scheduled to hit the docks. Other key pieces of forecasting data include:

  • Promotion by SKU (stock keeping unit) or product line
  • Items you’re predicting to be big sellers
  • Specials for “oversized” or “ship alone” products
  • Custom shipping requirements

Be sure to communicate if you want to add personalization options such as embroidery or gift wrapping.

Measurement

How is peak season inventory and fulfillment really going? One of the easiest ways to tell is to monitor a few KPIs (key performance indicators). These KPIs should be specific to your business goals, but in general, you may want to regularly monitor and discuss:

  • Inventory accuracy
  • Back orders as a % of total orders
  • % of SKUs out of stock
  • Fulfillment rate
  • Fulfillment accuracy

Goals

While it’s important to share goals about inventory management, fulfillment, and returns, don’t forget to outline the overarching business goals. What do you really want to get out of peak season? Sure, you have sales goals, but what about the other areas that impact your business now and in the future.  What about turning this Christmas shopper into a returning buyer? While your fulfillment partner may not directly impact every big picture goal, they can recommend best practices and resources to help get you there.

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